CSW Discovers its 50th Zero Day!

Demand Generation Director

Education : Bachelor’s degree in Computer Science/Master's degree, Information Systems, or equivalent education or work experience

Experience : 3-6 Years

Location : Chennai,Tamil Nadu/Remote

No of Positions : 1

Responsibilities

  • Plan and execute end-to-end demand generation programs, which include but are not limited to webinars, emails, lead nurturing, paid media, and content syndication.
  • Develop and execute innovative, multi-channel campaigns to drive enterprise MQLs and the sales pipeline while closely monitoring conversion rates and optimizing campaigns at each stage.
  • Manage expectations and budgets.
  • Author a comprehensive Demand Generation plan and communicate goals and requirements internally to the business on progress and results.
  • Partner with the sales team to ensure quality lead delivery and efficient follow-up according to established SLAs. 
  • Build a consistent feedback loop with the content, social media, and graphics team.

Qualifications

  • Bachelor’s degree in business, marketing, or related fields.
  • Minimum of 3 to 6 years of full-time marketing experience.
  • Minimum of 2 years of demand generation/campaigns experience.
  • Tactical, hands-on experience with lead forecasting, reporting, and analysis.
  • Must be a self-starter who excels at multitasking and thrives in a fast-paced environment.